Butlin’s Christmas Campaign

Client: Butlin’s
Campaign: Christmas at Butlin’s
Publication: Sunday on Sun (Travel Section)
Date: October 06, 2024

The Brief

To raise awareness of Butlin’s festive breaks and position the resorts as a magical, family-friendly Christmas destination during the key booking period.

The Approach

Developed a family-focused travel feature highlighting the festive experiences, entertainment, accommodation and on-site attractions. Worked closely with the editorial team to align the story with seasonal travel trends and maximise appeal to a national family audience.

The Coverage

Full travel feature published in Sun on Sunday’s Travel section, showcasing Butlin’s Christmas offering with strong visuals and prominent brand mentions.

The Results

National exposure in one of the UK’s highest-circulation newspapers, reaching millions of readers at peak holiday booking time and reinforcing Butlin’s position as a leading UK festive break destination.

Client Feedback

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