MIRACLAIR WEALTH ASSURANCE VIE Campaign
Client: MiraClair Wealth
Campaign: Assurance Vie campaign
Publication: The Sunday Times (Money Section) and times.co.uk
Date: January 04, 2026
The Brief
To raise awareness and encourage reform of assurance vie system which us unfairly trapping and financially penalising expats in France.
The Approach
Developed a media strategy with the ultimate aim being to grab national attention and highlight the unfairness of the assurance vie tax system to expats in France. In addition to pushing for legislative reform through an online position, the aim was also to increase brand awareness, develop business leads and position and business development MiraClair Wealth.
The Coverage
Excellent coverage in thetimes.co.uk for the initial story, with numerous mentions of MiraClair Wealth and quotes from founder Joanne Leach. This was followed up with a case study and photo of Stuart Larder (right) in The Sunday Times ‘Money section’.
The Results
National exposure in thetimes.co.uk and The Sunday Times ‘Money section’, reaching millions of readers both online and in print. The coverage sparked national debate within the industry. It also increased business development leads for MiraClair Wealth and positioned MiraClair Wealth as a brand and thought leader on the side of fairness and transparency for the consumer.
Driven by passion
We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life. Every project we take on is an opportunity to learn, grow, and do something meaningful. We treat our clients like partners and our work like craft.
Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.
— MiraClair Wealth