Butlin’s Christmas Campaign
Client: Butlin’s
Campaign: Christmas at Butlin’s
Publication: The Sunday Sun (Travel)
Date: October 2024
The Brief
To raise awareness of Butlin’s festive breaks and position the resorts as a magical, family-friendly Christmas destination during the key booking period.
The Approach
Developed a family-focused travel feature highlighting the festive experiences, entertainment, accommodation and on-site attractions. Worked closely with the editorial team to align the story with seasonal travel trends and maximise appeal to a national family audience.
The Coverage
Full travel feature published in The Sunday Sun’s Travel section, showcasing Butlin’s Christmas offering with strong visuals and prominent brand mentions.
The Results
National exposure in one of the UK’s highest-circulation newspapers, reaching millions of readers at peak holiday booking time and reinforcing Butlin’s position as a leading UK festive break destination.
Driven by passion
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Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.
— Butlins